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Internet Retailing in Hungary

Internet Retailing in Hungary
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Executive Summary
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PROSPECTS
Buying online is increasingly popular
Store-based retailers, which once thought of internet retailing as the enemy, continue to adapt to the new retail environment, and more operators are opening their own webshops. There are certain product categories, such as media products, consumer electronics and sports goods, in which a parallel presence in the real and virtual worlds is a must, but store-based retailers in other categories are catching up: apparel, footwear, home improvement and home furnishing operators and drugstores/parapharmacies are also trying a multi-channel approach.
Same-day delivery is coming soon, but free delivery for small value transactions is likely to disappear
Most orders are delivered within 2-4 days, although longer delivery times are accepted if products arrive from abroad. However, there are occasions when something is needed promptly.
Prompt and timely delivery of goods at peak seasons can reduce complaints
Webshops deliver goods through third-party courier services, and these operations run smoothly for most of the year. However, the intense growth in orders before Christmas, the biggest gifting season, generates huge delays every year.
COMPETITIVE LANDSCAPE
Regional brands evolve: webshops from neighbouring countries grow and further entrants are expected
Countries are relatively small in terms of population and business potential in Central and Eastern Europe. Domestic internet retailers are thinking big and selling a wide range of products across several categories, and as a natural evolution, expanding to neighbouring markets.
Chinese webshops and third-party merchants from Alibaba.com emerge
Customers tend to discover Chinese brands and online retailers for themselves. Various consumer electronics and accessories  cheaper then well-known global brands  are popular, and are the most sought-after products.
Grocery internet retailing attracts new entries
GRoby Netshop and Tesco-Globál Áruházak are present in grocery internet retailing, and other modern grocery retailers closely followed how they performed over the years. Following press speculation, CBA Kereskedelmi and Auchan Magyarország are also set to enter this channel.
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Samples
Table 7 Sales in Retailing by Store-based vs Non-Store: Value 2012-2017
Table 8 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2012-2017
Table 9 Sales in Store-based Retailing by Channel: Value 2012-2017
Table 10 Sales in Store-based Retailing by Channel: % Value Growth 2012-2017
Table 11 Store-based Retailing Outlets by Channel: Units 2012-2017
Table 12 Store-based Retailing Outlets by Channel: % Unit Growth 2012-2017
Table 13 Sales in Non-Store Retailing by Channel: Value 2012-2017
Table 14 Sales in Non-Store Retailing by Channel: % Value Growth 2012-2017
Table 15 Grocery Retailers: Value Sales, Outlets and Selling Space 2012-2017
Table 16 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 17 Sales in Grocery Retailers by Channel: Value 2012-2017
Table 18 Sales in Grocery Retailers by Channel: % Value Growth 2012-2017
Table 19 Grocery Retailers Outlets by Channel: Units 2012-2017
Table 20 Grocery Retailers Outlets by Channel: % Unit Growth 2012-2017
Table 21 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2012-2017
Table 22 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 23 Sales in Non-Grocery Specialists by Channel: Value 2012-2017
Table 24 Sales in Non-Grocery Specialists by Channel: % Value Growth 2012-2017
Table 25 Non-Grocery Specialists Outlets by Channel: Units 2012-2017
Table 26 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2012-2017
Table 27 Mixed Retailers: Value Sales, Outlets and Selling Space 2012-2017
Table 28 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 29 Sales in Mixed Retailers by Channel: Value 2012-2017
Table 30 Sales in Mixed Retailers by Channel: % Value Growth 2012-2017
Table 31 Mixed Retailers Outlets by Channel: Units 2012-2017
Table 32 Mixed Retailers Outlets by Channel: % Unit Growth 2012-2017
Table 33 Retailing GBO Company Shares: % Value 2013-2017
Table 34 Retailing GBN Brand Shares: % Value 2014-2017
Table 35 Store-based Retailing GBO Company Shares: % Value 2013-2017
Table 36 Store-based Retailing GBN Brand Shares: % Value 2014-2017
Table 37 Store-based Retailing LBN Brand Shares: Outlets 2014-2017
Table 38 Non-Store Retailing GBO Company Shares: % Value 2013-2017
Table 39 Non-Store Retailing GBN Brand Shares: % Value 2014-2017
Table 40 Grocery Retailers GBO Company Shares: % Value 2013-2017
Table 41 Grocery Retailers GBN Brand Shares: % Value 2014-2017
Table 42 Grocery Retailers LBN Brand Shares: Outlets 2014-2017
Table 43 Grocery Retailers LBN Brand Shares: Selling Space 2014-2017
Table 44 Non-Grocery Specialists GBO Company Shares: % Value 2013-2017
Table 45 Non-Grocery Specialists GBN Brand Shares: % Value 2014-2017
Table 46 Non-Grocery Specialists LBN Brand Shares: Outlets 2014-2017
Table 47 Non-Grocery Specialists LBN Brand Shares: Selling Space 2014-2017
Table 48 Mixed Retailers GBO Company Shares: % Value 2013-2017
Table 49 Mixed Retailers GBN Brand Shares: % Value 2014-2017
Table 50 Mixed Retailers LBN Brand Shares: Outlets 2014-2017
Table 51 Mixed Retailers LBN Brand Shares: Selling Space 2014-2017
Table 52 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2017-2022
Table 53 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2017-2022
Table 54 Forecast Sales in Store-based Retailing by Channel: Value 2017-2022
Table 55 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2017-2022
Table 56 Forecast Store-based Retailing Outlets by Channel: Units 2017-2022
Table 57 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2017-2022
Table 58 Forecast Sales in Non-Store Retailing by Channel: Value 2017-2022
Table 59 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2017-2022
Table 60 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 61 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 62 Forecast Sales in Grocery Retailers by Channel: Value 2017-2022
Table 63 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2017-2022
Table 64 Forecast Grocery Retailers Outlets by Channel: Units 2017-2022
Table 65 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2017-2022
Table 66 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 67 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 68 Forecast Sales in Non-Grocery Specialists by Channel: Value 2017-2022
Table 69 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2017-2022
Table 70 Forecast Non-Grocery Specialists Outlets by Channel: Units 2017-2022
Table 71 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2017-2022
Table 72 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 73 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 74 Forecast Sales in Mixed Retailers by Channel: Value 2017-2022
Table 75 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2017-2022
Table 76 Forecast Mixed Retailers Outlets by Channel: Units 2017-2022
Table 77 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2017-2022
DEFINITIONS
Summary 2 Research Sources
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